WhatsApp Business API
The WhatsApp Business API, with an AI agent already in the thread
Connect your business number through Meta and an agent starts replying — in the language the customer wrote in, from the sources you gave it, and it steps aside the moment a person should take over.
What you need before you start
- 01A business number
- One number dedicated to the business, connected through Meta. Not the number on your personal phone.
- 02The Business API, not the app
- Meta keeps automated replies on the API. The free WhatsApp Business app is built for one person typing on one device.
- 03Something for it to read
- Price lists, policies, catalogues. The agent answers from what you give it instead of improvising.
One conversation, from template to teammate
Read down the middle. The notes on either side say what the platform did at that moment. Names and orders are illustrative.
It starts with an approved template
Message templates open the conversation: order updates, reminders, offers. Send one to a person, or to a list as a scheduled campaign.
Thursday pakka? Mujhe Wednesday ko chahiye tha, return kar sakti hoon kya?
AI agent
The agent answers from your knowledge
It replies in the language the customer wrote in, mixed Hindi and English included, using the sources you added rather than guessing. Knowledge & retrieval
AI agent
Talk to a person
More than text
Quick-reply buttons, list menus, link buttons, locations and images, sent by the agent mid-conversation. AI agent builder
Handed to your team, conversation attached
Teammate
A person takes over in the same thread
The handoff lands in the shared inbox with the history attached. Nobody asks the customer to repeat themselves. Support desk
Watch it run in the console
A new customer message lands on top, your AI agent replies in their language, you draft the follow-up with AI and send it, and a broadcast is tracked to the read receipt.
Every thread lands in one inbox
Conversations the agent is handling, conversations waiting on a person, and the ones already closed — in a single list your team works from. The transcript, the contact and the tags travel with the handoff.
Agents converse in 22 Indian languages, mixed Hindi and English in one message included. Coverage depends on the model you pick for the agent.
See the support deskTalk to a person
Teammate
Type a reply
- Contact
- Asha R.
- Assigned to
- A teammate
- Tags
- Return, delivery date
- Status
- Open
Festive offer
ScheduledNamaste {{1}}! Festive sale shuru ho gayi hai — is hafte 20% tak discount. Abhi dekhen: {{2}}
- Template
- festive_offer
- Language
- Hindi
Sent
Delivered
Read
Failed
Send one template to a list, and see what happened
A campaign takes one message template Meta has approved and sends it to the recipients you choose, now or at a time you set. When it finishes you get four counts: sent, delivered, read, failed.
Replies to a campaign are ordinary conversations: the agent picks them up, answers from your knowledge, and hands over when your rules say so. Nothing has to be re-typed into a second tool.
How knowledge and retrieval workTwo bills, and both of them are legible
- 1,000
- API credits, once, when you open an account. Enough to build an agent and talk to it before you decide anything.
- 50 conversations
- Included every month on the free plan. The Starter plan is ₹999 a month when you outgrow it.
- Meta bills separately
- Template messages are charged by Meta at its own published rates, on its own invoice. We do not mark them up.
Asked and answered
Do I need the WhatsApp Business API, or does the app work?
You need the WhatsApp Business API. Meta reserves automated messaging for the API; the free WhatsApp Business app is built for manual use on a single device. You connect a number dedicated to your business through Meta, and CallMissed works with it as a Meta Tech Provider.
What can the AI agent do inside a WhatsApp conversation?
It reads the message, answers from the knowledge sources you added, and replies in the language the customer wrote in. It can send quick-reply buttons, list menus, link buttons, locations and images, look up a connected store, and hand the conversation to a person when your rules say so.
Which languages does it handle?
Agents can converse in 22 Indian languages, including mixed Hindi and English in one message. Coverage depends on the model you choose for the agent.
How do campaigns work?
A campaign sends one approved message template to a list of recipients, now or at a scheduled time. Each campaign reports how many messages were sent, delivered, read and failed.
How is this different from WhatsApp Personal?
WhatsApp Business uses the official WhatsApp Business Cloud API for your business number. WhatsApp Personal is a separate, unofficial linked-account assistant for your own Message yourself chat, with its own risks.
What does it cost?
Every account starts free with 1,000 API credits. The agent’s replies use credits according to the model you choose. Meta bills template messages separately at its own rates.
Put an agent on your business number
Open an account, connect the number through Meta, point the agent at your price list, and answer the next message in seconds instead of hours.
Start free