Contacts & companies that fill themselves
Every channel writes to one contact record, linked to its company. Duplicate contacts merge, so one person is one row no matter how many ways they reach you.
AI-Native CRM
The CRM that fills itself
Every conversation — WhatsApp, voice, email — creates and updates contacts, companies, deals, and lead scores. No rep typing notes. The record is a by-product of the work, and it lives on one API.
- Contacts & companies populated by conversations, deduped and merged
- Pipelines & deals with automatic won/lost status and close stamping
- Lead scoring with an A–D grade and a per-rule breakdown
- One unified timeline — sales and support see the same customer
0Notes typed by reps
4Channels feed one record
A–DLead grades from behaviour
1Timeline per customer
How it works
From conversation to CRM record
The record is written by the work, in four steps you never see.
01
A conversation happens
A customer messages on WhatsApp, calls your voice agent, or emails in. The agent handles it — and captures who they are and what they wanted.
02
The record writes itself
The contact is created or matched, the company is linked, and the details from the conversation land on the record. No rep opens a form.
03
The deal moves
Qualified intent creates or advances a deal in your pipeline. Landing on a won or lost stage stamps the status and close date for you.
04
The score updates
Your lead-scoring rules turn the new behaviour into a number and an A–D grade, with a per-rule breakdown so you see exactly why.
Features
A real system of record, not a contact list
Everything a sales and support team needs — populated by the conversations, reachable over one API.
Pipelines & deals
Model each sales process as a pipeline of ordered stages with win probabilities. A deal sits in exactly one stage; moving it onto a won or lost stage sets the status and stamps the close date automatically.
Lead scoring with a reason
Define rules — a signal, an operator, a value, and points. The score sums the rules that match and returns an A–D grade with a per-rule breakdown, so a high score is never a black box.
One unified timeline
Every message, call, note, task, and deal move on a contact or company merges into a single feed. Support sees the sales history; sales sees the support history.
Saved views & custom fields
Shape the data to your business with custom fields, then slice it with saved views and search — the segments your team actually works from, kept, not rebuilt each morning.
Bulk actions, import & export
Bring existing records in, push changes out, and act on many rows at once over CSV and the API — the CRM is a system of record you can move data through, not a walled garden.
Use Cases
A CRM that writes itself, by industry
See how conversations become records across verticals.
E-commerce
Every order chat becomes a customer record
A shopper asks about a return on WhatsApp. The contact is matched to past orders, the conversation lands on their timeline, and a repeat-buyer signal bumps their lead grade.
Result
Sales and support work from the same customer, not two silos.
Healthcare
Booking calls populate the patient record
A voice agent books an appointment in Tamil. The contact, the visit reason, and the follow-up task are on the timeline before the call ends.
Result
The front desk sees full history without asking patients to repeat it.
Startups
A pipeline without a CRM admin
Inbound WhatsApp leads create deals in the pipeline and advance as they qualify. The founder reviews a real pipeline instead of a spreadsheet nobody updates.
Result
Deal hygiene with zero manual data entry.
Logistics
Delivery conversations feed lead scoring
COD confirmations and delivery updates over WhatsApp and voice write to the contact, and RTO-risk signals feed the score your ops team routes on.
Result
Risk signals surface from the conversation, not a separate tool.
Developer API
Every record is reachable over the API
Contacts, companies, deals, pipelines, notes, tasks, custom fields, lead scores, and the unified timeline all use the same cm_ key as your LLM calls:
bash
curl https://api.callmissed.com/api/v1/crm/deals \
-H "Authorization: Bearer cm_YOUR_KEY" \
-H "Content-Type: application/json" \
-d '{"title": "Acme — bulk order", "pipeline_id": "11aa...", "stage_id": "22bb...", "value": 250000}'Create a deal on a pipeline stage via REST API
Full field tables and scopes are in the Deals & Pipelines, Lead Scoring & Timeline, and Companies references.
Related products
FAQ
Frequently asked questions
A normal CRM is only as good as what your reps type into it, and reps do not type. CallMissed populates the CRM from the conversations themselves — every WhatsApp, voice, and email interaction creates and updates contacts, companies, deals, and lead scores. The record is a by-product of doing the work, not extra work.
Give your team a CRM that stays current
Free tier with 1,000 API credits. The records write themselves from day one.