From discovery to a conversation.
Manage professional-account DMs, comments and content with an optional reply agent.
Explore the workflowEvery question. A conversation.
Put your Instagram content and customer questions in the same working context. Connect a professional account and manage supported publishing, comments and direct messages.
Interactive example No live actions
A customer gets in touch
Inside Instagram
Open a capability to read how it works.
Your professional account
Connect a Business or Creator account and manage its connection from the console. Keep multiple accounts distinct and select your default.
A working DM inbox
Read customer threads and send replies. Choose an agent for supported automated DM replies, with an explicit control to turn it off.
More than a single image
Publish supported photos, carousels and reels, and use the comments workspace to read and respond to the conversation around them.
A studio beside the inbox
Draft a caption, hashtags and imagery with Social Studio. Bring your own product references, review the draft, and monitor channel activity.
Make your
first connection.
Read the documentation- 1
Connect an Instagram professional account with the permissions your workflow needs.
- 2
Set the default account and configure an optional DM agent.
- 3
Review a post draft, publish supported media and respond to conversations.


