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Instagram

From discovery to a conversation.

Manage professional-account DMs, comments and content with an optional reply agent.

Explore the workflow

Every question. A conversation.

Put your Instagram content and customer questions in the same working context. Connect a professional account and manage supported publishing, comments and direct messages.

Interactive example No live actions

A customer gets in touch

Inside Instagram

Open a capability to read how it works.

Your professional account

Connect a Business or Creator account and manage its connection from the console. Keep multiple accounts distinct and select your default.

A working DM inbox

Read customer threads and send replies. Choose an agent for supported automated DM replies, with an explicit control to turn it off.

More than a single image

Publish supported photos, carousels and reels, and use the comments workspace to read and respond to the conversation around them.

A studio beside the inbox

Draft a caption, hashtags and imagery with Social Studio. Bring your own product references, review the draft, and monitor channel activity.

Open Instagram

Make your
first connection.

Read the documentation
  1. 1

    Connect an Instagram professional account with the permissions your workflow needs.

  2. 2

    Set the default account and configure an optional DM agent.

  3. 3

    Review a post draft, publish supported media and respond to conversations.

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