E-commerce & D2C

AI customer support for e-commerce in India

Order tracking, COD confirmation, abandoned cart recovery, and returns — on WhatsApp and voice, in your customer's language.

Customer shopping online with mobile support

94%

CSAT at Sanfe after 6 weeks

70%+

Tickets resolved without human

22

Indian languages supported

Challenge

Pain points we solve

  • Order status and return queries flood support after every sale spike
  • COD confirmation calls eat agent time on low-value orders
  • Cart abandoners never get a timely nudge in Hindi or Tamil
  • Peak-season hiring is expensive and agents churn after festivals
Capabilities

Platform features for this industry

Live order lookup

Shopify, WooCommerce, and Shiprocket integrations let agents answer "where is my parcel?" with real tracking data — not copy-pasted templates.

Multilingual WhatsApp at scale

22 Indian languages plus Hinglish code-switching. One agent handles Hindi queries and Tamil follow-ups on the same thread.

Human handoff with order context

Escalations include order ID, payment status, shipment events, and sentiment — your team never asks the customer to repeat themselves.

CSAT on every resolved ticket

Automatic satisfaction prompts after AI resolution. Track deflection rate, refund saves, and agent takeover reasons in one dashboard.

Use cases

Real scenarios with measurable outcomes

Customer checking order on mobile

Order tracking

Customer asks "Where is my order?" on WhatsApp — AI pulls live Shopify status and replies in Hindi within seconds.

80% of "where is my order?" queries resolved without an agent

Delivery driver with packages

COD confirmation

Outbound voice agent confirms COD orders before dispatch, reducing RTO by 15–25%.

15–25% lower RTO on COD orders

E-commerce returns processing

Returns & exchanges

Agent walks through return policy, generates pickup slot, and sends label link — no ticket queue.

Return labels sent in-chat within 90 seconds

Online shopping cart on laptop

Abandoned cart recovery

WhatsApp nudge with product image and UPI link 2 hours after drop-off; answers sizing questions in regional language.

25% uplift in recovered-cart revenue

In action

How teams deploy CallMissed

WhatsApp support chat
WhatsApp order updates in Hindi
Mobile commerce
Shopify + Razorpay live lookup
Voice support
Outbound COD confirmation calls
Impact

Before & after CallMissed

Before

50 agents answering "order kahan hai?" manually during Diwali sales

After

AI handles tracking + returns; 8 agents focus on VIP and chargeback cases only

Workflow

Sample end-to-end flow

Customer messages on WhatsApp → AI resolves order query → escalates refund edge cases to human with full order context.

We cut first-response time from 4 hours to under 30 seconds on WhatsApp. Hindi support used to need a dedicated team — now one AI agent covers it.

Operations lead, D2C skincare brand, Mumbai
Stack

Integrations

ShopifyWooCommerceRazorpayShiprocketUnicommerceCashfree
Product

Recommended CallMissed products

FAQ

E-commerce & D2C questions, answered

Yes. Install our Shopify app to sync orders, customers, and fulfillment events. Agents can look up orders by phone number or order ID during live WhatsApp conversations.

Ready to deploy?

Book a demo for your e-commerce & d2c use case, or start free and connect WhatsApp in minutes.